Dan Crnarich

Director, Field and Channel Marketing

Having joined EFI in 2007, Dan has been a key player in the growth of EFI throughout the past decade thanks to his innovative and focused product marketing expertise. Dan has extensive experience building product marketing organisations and processes, promoting and selling software products, evaluating market competition, delivering customised presentations and developing strategic partnerships. As the current Director of Field and Channel Marketing, Dan develops and manages joint marketing programmes and provides marketing support for direct sales and partner networks through the Americas, Europe and Asia Pacific.

Dan previously served as EFI’s Director of Product Marketing, where he designed, implemented and facilitated the annual divisional marketing plan. Prior to EFI, he gained broad experience in product marketing at several companies including Haley Systems, John H. Harland, RedCelsius and IBM.

Dan earned his BSc in Aerospace Engineering from Purdue University and an MBA from Georgia Institute of Technology.